This talk is based on a real user case researched by Aldrich, who was a consultant for a baby product e-commerce company. You will learn how to define the User Experience problem by using qualitative data leveraging the quantitative data available, how to generate the right User research plan, and conducting research. Aldrich will also show us how to collaborate with other business departments to explode the full organisation potential to solve the user’s problem.
Aldrich is the CEO & Co-founder of UXTesting.io, Global Mentor of UXPA, Board Member of UXQCC, and main organiser of Savvy UX Summit. With several years of working experience in the field of legal, business development, and user experience strategy, He firmly believes that a better user experience will bring joy to your users and the diversity will bring more value for your organisations.